Your own Ding!
Tuesday, July 29th, 2008
Do you remember Southwest Airlines Ding ? Yes, that small desktop application that sits on your desktop and sends best deals.
The idea behind SpreadHub is to give ability to build your own Ding-like application. Why? Because Ding was (and still) a huge success. It was launched in February 2005 and in its first two years generated in 130 millions in fares and booking revenue. “45 percent of the flyers who have booked a flight featured on Ding come back for more“
“What DING! gives Southwest is something much more valuable than filling seats on its planes. It gives them presence on computer users’ desktops. And that space is priceless.” “An icon on your desktop or in your system tray can be the equivalent of gold. It’s because these applications, services or Web links are constantly top of mind. There they are, all day. Staring at you while you gaze back at your monitor”
The High-Tech Texan Blog
Such desktop applications do more than just deliver news to desktop. It is new way of engagement and interaction with the customer. It brings your brand to the customer’s desktop, always behind their eyes, always delivering valuable information. It can be great addition to your email marketing efforts, solving the problems email has, like:
- email filtered by SPAM filters
- delay between delivery and email being read
- hesitancy in providing personal data like email addresses
