Harte-Hanks recently posted report about how emails perform. Open rates are down to 17% in 2010, while the click rate stays the same. According to report these figures are vary for different industries:
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There is an interesting article “Tips on re-launching a stalled change program” posted on Melcrum’s website recently. Helen Coley-Smith of ColeySmith Consulting shares advices on how to beat employee cynicism:
Research highlights that that top 3 technologies used over social media:
And that’s pretty straightforward. Video is the best media for communicating idea. Sometime it’s really hard to explain using static text and imaging, you need motion to explain how to move from point A to point B. Video also is better to inspire people.
Nevertheless with the help of text we can send any message we want very quickly. Of course if we talking about subject our recipient know very well.
And a third. Timeliness. We need to reach our recipient right in time. Here comes instant messaging.
Royal Caribbean is UK cruise line that communicating with travel agents. To improve communication company created Desktop Messenger “Cruise Compass” to push instant messages. “Cruise Compass” sends news, offers, deals and product information to the desktop.
• 937 downloads March – September 2009
• Passengers booked to September 2009 increased by 26% year on year
• 59% of respondents were very satisfied with the widget; 41% were fairly satisfied
• 65% of respondents used the widget every day; 35% at least a few times a week
Source: Utalkmarketing “How Royal Caribbean boosted sales with a Desktop Messenger”
There is interesting article recently published in BrandWeek “Winging It Does Not Equal A Social Media Strategy”.
Gannon Hall, Brand Week’s digital marketing columnist, says that many companies choose just Facebook and Twitter presence when it comes to social media marketing. And presence mean that they just hanging here without any particular goal or strategy.
Companies are missing digital marketing strategy. It’s not enough to use just Facebook and Twitter. It has to be a part of whole company’s communication strategy.
Companies are not producing qualitative content. Instead of using social media as part of PR activity they need to focus on producing content that will attract new users and will be most likely shared. It’s more important “what”, rather than “where”.
“Wherever possible, marketers have to focus on delivering more personalized content to customers and website visitors. Tailoring the message helps drive customer engagement and loyalty to your brand, and it’s crucial to building the types of two-way conversations that result in long term relationships with prospects and customers.”