Case Study: Royal Caribbean Desktop Messenger

 How Royal Caribbean boosted sales with a Desktop Messenger

Royal Caribbean is UK cruise line that communicating with travel agents. To improve communication company created Desktop Messenger “Cruise Compass” to push instant messages. “Cruise Compass” sends news, offers, deals and product information to the desktop.

Results:

• 937 downloads March – September 2009
• Passengers booked to September 2009 increased by 26% year on year
• 59% of respondents were very satisfied with the widget; 41% were fairly satisfied
• 65% of respondents used the widget every day; 35% at least a few times a week

Source:  Utalkmarketing “How Royal Caribbean boosted sales with a Desktop Messenger”

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