Go above just Facebook & Twitter
There is interesting article recently published in BrandWeek “Winging It Does Not Equal A Social Media Strategy”.
Gannon Hall, Brand Week’s digital marketing columnist, says that many companies choose just Facebook and Twitter presence when it comes to social media marketing. And presence mean that they just hanging here without any particular goal or strategy.
Companies are missing digital marketing strategy. It’s not enough to use just Facebook and Twitter. It has to be a part of whole company’s communication strategy.
Companies are not producing qualitative content. Instead of using social media as part of PR activity they need to focus on producing content that will attract new users and will be most likely shared. It’s more important “what”, rather than “where”.
“Wherever possible, marketers have to focus on delivering more personalized content to customers and website visitors. Tailoring the message helps drive customer engagement and loyalty to your brand, and it’s crucial to building the types of two-way conversations that result in long term relationships with prospects and customers.”