Getting through the noise
Back to the 19th century there were just few of informational resources: books, newspapers and rumors. Today we have the Internet. We have Websites, E-mail, Blogs, RSS, IMs, Twitter, Facebook. Oh, and we have all these mobile gadgets: phones, smartphones and IPad.
We overloaded with information. There is so much information noise coming that the risk to miss important information is very high. That’s where desktop alerts can help. The purpose of desktop alerts is to push important information. To mark out it from the noise, make it impossible to ignore.
When it comes to pushing important or urgent information desktop alert is the best communication channel. This information is important for person who pushing it. But this information should be important for recipient too. There are many types of information that can be important for us:
- Specific news (local, companies, niche related)
- Emergency information
- Information that affects our business: business critical news
- Notifications about issues with apps we are using through the day
- etc
For example: I personally pay attention to my city local news, weather warnings and new products at my favorite photo equipment store.
The problem with other communication channels is that it’s difficult to pick critical information. That doesn’t mean that you don’t have to use all these channels. It’s savvier to combine all channels.
Tags: channels, communication, Marketing, noise